Social Media Marketing
Build brand presence and drive engagement across Instagram, LinkedIn, and other platforms with organic and paid strategy.
Who This Course Is For
- Freshers and graduates interested in creative + strategic marketing roles
- Small business owners managing their own social presence
- Content creators wanting to formalize their skill set
Prerequisites
- No prior marketing experience required
- Basic familiarity with social platforms as a user
Full Curriculum
7 modules · 58 hours of live instruction
1Social Media Strategy~8 hrs
- Platform selection and audience research
- Brand voice and content pillars
- Content calendar planning
2Content Creation~10 hrs
- Short-form video and Reels strategy
- Design basics with Canva
- Copywriting for social captions
3Community Management~6 hrs
- Engagement and response strategy
- Handling negative feedback/crisis basics
- Building brand communities
4Paid Social Advertising~12 hrs
- Meta Ads Manager campaign setup
- LinkedIn Ads for B2B
- Audience targeting and retargeting
5Influencer Marketing~6 hrs
- Influencer identification and vetting
- Campaign briefs and negotiation basics
- Measuring influencer ROI
6Analytics & Reporting~6 hrs
- Native platform analytics (Meta/LinkedIn Insights)
- Engagement rate and reach metrics
- Monthly performance reporting
7Capstone Campaign~10 hrs
- 30-day content + paid campaign for a real/simulated brand
- Performance report and learnings
- Portfolio and interview preparation
Tools & Technologies Covered
Hands-On Projects
30-Day Brand Growth Campaign
Content calendar, organic posting, and paid boosts executed over a month with reported results.
LinkedIn B2B Lead Campaign
LinkedIn organic + paid strategy generating leads for a B2B service offering.
Influencer Collaboration Project
End-to-end influencer campaign from outreach brief to performance measurement.
What You'll Be Able to Do
Frequently Asked Questions
Do I need to be a content creator/designer to join?
No — design and content creation basics (Canva, short-form video) are taught within the course.
Is this different from the Digital Marketing flagship course?
Yes — this course goes deeper into organic + paid social specifically; the flagship course covers social alongside SEO, Google Ads, and email at a broader level.
What is the batch schedule?
Weekday batches run 7-9 PM IST; weekend batches run Saturday-Sunday 10 AM-1 PM IST, recorded for lifetime access.
Will I learn Instagram Reels/short-form video strategy?
Yes — short-form video strategy is a core part of the Content Creation module given its role in current platform algorithms.
Is placement support included?
Yes — resume building, mock interviews, and referrals to our hiring partner network are included.
What salary can I expect after this course?
Social Media Executive roles for freshers typically start at ₹3-5 LPA, with agencies and D2C brands hiring heavily for this skill set.
Related Courses in Digital Marketing
Ready to Start Social Media Marketing?
Next batch enrolling now — live online, with placement support included.